More Proof Crazy is Good

by Kim Lavine

When it comes to creating a brand designed to stand out in a crowded consumer marketplace, the one magic rule to remember is "Crazy is good!" Here's more proof why.

What was the next best name after Luvit? Wuvit!

Why, that was brilliant! I guessed that nobody could have possibly registered that as a trademark, and I was right. I only had to fill out a simple online form with line-by-line directions provided by the USPTO charge and $325 on my credit card, and I could own this trademark in a year.

As a former marketing professional, I knew that creating a unique, nonsensical brand name would get the instant attention of the consumer in a brand-crowded marketplace.

Look at Kleenex

That was marketing genius. The latest to join the crazy name ranks is Google; after only seven years, valued at close to $3 billion.

You know you’ve created gold when your brand becomes so distinct and unforgettable that it comes to represent the generic product itself and becomes part of the language, like Kleenex.

What consumer would ever be able to walk by a product with a crazy name in the marketplace, without at least stopping to find out what the heck it was?

Want consumers to notice your product in the marketplace?

Come up with a crazy name.

You can do it.

Believe in yourself.

Change the rules.

Join the revolution.

An excerpt from the critically-acclaimed bestselling book Mommy Millionaire. CLICK HERE to read more or buy the newly-updated Platinum Edition.

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