Writing Ad Copy: What It Is and How To Do It
Updated Platinum Edition Ebook Download with New Tools & Resources
Two seconds: that's how long you have to catch the consumer's attention in the marketplace. Don't waste it by saying something boring. Here's how to not say something boring:
I had to Write Ad Copy
I had to flesh out my marketing message on my product tags if I had any hope of communicating with consumers from store shelves across the country. Though I was yet to learn the term for it—shelf-talking—I had to make my product speak for itself from the shelf to the consumer, competing in an already crowded space filled with hundreds of other products, all attempting to capture the precious two seconds of attention a passing shopper would typically spare.
Most retailers can’t afford to hire expensive sales personnel to explain your product, so it’s critical that your product or service effectively explains itself.
How Do I Explain "That?"
How did I explain the features, benefits and use of a Wuvit to a browsing shopper in two seconds without spending a ton of money on expensive signage and Point of Purchase displays? By focusing on key copy elements to capture all the feelings I wanted to communicate: my company name, Green Daisy; my logo, bright and eye-catching; the product name, “What’s a Wuvit?” my tagline, “Fun, natural products for a happy life”—they’re interested already.
The Mother of Invention
I didn't know the first thing about wrting ad copy and I didn't have the money to pay someone $10,000 to do it for me, so I had to find a way to do it myself. I didn't know it then, but I was about to accidentally come up with 'marketing genius.'
Read more tomorrow about What is Ad Copy and How to Write it
An excerpt from MOMMY MILLLIONAIRE - Buy the Book
Read more in the newly updated Platinum Version MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.