Why Winners Win

by Kim Lavine

Thomas Edison observed, that “many of life’s failures are people who did not realize how close they were to success when they gave up.”

The woman who managed the fund whom I raised capital from told me that 90% of entrepreneurs they talked to failed to follow through to the end—and I’ve found it to be true as well. Why?

Because people on the brink of their greatest success always confront their greatest fears—and give up.

Winners don’t give up

There is no reward without risk, and the bigger the risk, the bigger the reward—and the bigger the fear.

You can’t teach people courage and you can never eliminate risk and fear from dreams, no matter how much you mitigate them through information. That’s why smart money investors always bet on the jockey and not the horse, regardless of what school they went to, what their degree is in, or how many times they’ve heard the words “You’re fired.”

You could bring with you every word of wisdom and degrees from venerable Ivy League colleges on how to succeed to the threshold as an entrepreneur, but without the necessary willingness to take a calculated risk, you could not take the first step toward that exciting and mysterious frontier of risk and reward.

Bet on the Jockey—not the Horse

At the time of the greatest risk, the greatest courage is demanded. This is when seasoned business leaders, who are used to eating stress like yours for breakfast, who have confronted every possible scenario of crisis and faced it down with courage and ingenuity to arrive at millionaire status, can see opportunity so far in the distance that you haven’t even thought of yet, that they’ll pack the trunk of your car with money and accelerate you into the fast lane of millionaire-dom by taking the wheel and driving it there personally.

An excerpt from MOMMY MILLIONAIRE

Read more in the newly updated Platinum Version MOMMY MILLIONAIRE Available for immediate download by eBook or PDF. Filled with all kinds of bonus materials including document templates, updated tips and the real skinny on what went down since I wrote this book.

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