Exercises for writing ad copy
by Kim Lavine
There are No Wrong Answers. It all begins with just brainstorming out loud, saying the craziest things that come to mind because when it comes to getting the attention of consumers, 'Crazy is Good.'
Exercise for writing ad copy:
- Focus on the big picture of what you are selling.
- Brainstorm—there is no right or wrong!
- Free associate—let your mind go to say anything.
Describe:
- Key features.
- Key benefits.
- Key feelings.
- Key demographics.
- Don’t be afraid to be different!
Take it to the Bank!
An excerpt from the critically-acclaimed bestselling book Mommy Millionaire. CLICK HERE to read more or buy the newly-updated Platinum Edition.
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