Sell to Their Heart--Not Their Head

by Kim Lavine

Rule #1 of good marketing collateral? Don’t say something when you can make them feel something. The surest way to a consumer’s wallet is through their heart, not their head.

Effective Shelf-Talking

It’s a reality that most retailers can’t afford to hire expensive sales personnel to explain your product, so it’s critical that your product effectively explains itself.

Two seconds: that’s how much time you can expect to get to make a first impression on a shopping consumer. Don’t squander it by saying something boring. Say something interesting, funny, provocative, or emotional.

Sell to Their Heart--Not Their Head

Don’t say something when you can make them feel something. Making an emotional connection with consumers is what top brands pay millions to Madison Avenue agencies to do every year. Why? Because you can make an emotional impact in the consumer's heart in the two-seconds of attention you can command in the marketplace, that you can't make in their head.

The Hardest Job is Making Something Big Look Simple

Everyone I work with struggles with this part of the process of bringing a product to market. It looks deceptively easy to put your whole brand into a one sentence tag-line that's going to leap off the crowded shelves of retailers straight into the heart of consumers, but it's the hardest job they'll ever do.

There are No Wrong Answers. It all begins with just brainstorming out loud, saying the craziest things that come to mind because when it comes to getting the attention of consumers, 'Crazy is Good.'

An excerpt from the critically-acclaimed bestselling book Mommy Millionaire. CLICK HERE to read more or buy the newly-updated Platinum Edition.

Contact Our Design Team

One sale into one national retail chain could be worth millions of dollars alone, so do not skimp on a quality Sell Sheet. CLICK HERE to get a design quote from our team of successful design professionals.

Do You Have a Million Dollar Idea?

Break Down the Doors of Big Retail with Kim Lavine

Turn it into a Million Dollars with BREAK DOWN THE DOORS OF BIG RETAIL

Whether you're just looking to get started, or to raise a million dollars, you can save time and money by  taking advantage of the expertise I've developed at the cost of tens of thousands of dollars over the course of years to reach your personal dream of business success.

Brand Consulting

Your brand is the most valuable business asset you will ever own.

CLICK HERE to tap into Kim's successful real-world experience to turn your brand into a billion dollar asset.