What is ad copy or marketing collateral?

by Kim Lavine

Ad copy or marketing collateral refers to any material you use to market your product or service with one purpose and one purpose alone: to drive revenues to your bottom line. Here's how...

Any material used to market a product or service, usually includes an advertiser's name, sales message, trademark or slogan. Different copy is produced for different purposes:

Hang Tags

An effective Hang Tag captures the consumer's attention in the crowded marketplace in seconds, making your product leap off the shelf into their carts, into their hearts, and into their wallets.

A Hang Tag is your promise to the consumer: What problem do they have that you're going to solve with your attractive solution that's going save them money.

 Check out our Hang Tag and Packaging solutions offered by our world-class DESIGN SERVICES.

Sell Sheets

A SELL SHEET your promise to the retail buyer. It is essentially your brand's business card, explaining how and why your product is going to connect with consumer's need to deliver millions of dollars of sales revenues for their stores.

An expertly-executed SELL SHEET proves to retailers that you're ready for the BIG TIME by proving that your merchandising is shelf-ready.

Tap into our world-class design talent to create your own SELL SHEET that SELLS millions of dollars of products.

Press Kits

I made millions in retail sales before I got famous for making millions in retail sales, and I never paid a dollar of advertising, swag promotion or publicists. You can do it too, and it all starts with a PRESS KIT that makes a promise to the media they can't refuse.

Effective Press Kits compelling answer the questions Who, What, When, Where and Why--especially Why.

You can't buy publicity by you can hire our world-class branding professionals to write a PRESS RELEASE that will get you hundreds of thousands of dollars worth of publicity. CLICK HERE to learn more.

An excerpt from the critically-acclaimed bestselling book Mommy Millionaire. CLICK HERE to read more or buy the newly-updated Platinum Edition.

Contact Our Design Team

One sale into one national retail chain could be worth millions of dollars alone, so do not skimp on a quality Sell Sheet. CLICK HERE to get a design quote from our team of successful design professionals.

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Turn it into a Million Dollars with BREAK DOWN THE DOORS OF BIG RETAIL

Whether you're just looking to get started, or to raise a million dollars, you can save time and money by  taking advantage of the expertise I've developed at the cost of tens of thousands of dollars over the course of years to reach your personal dream of business success.

Brand Consulting

Your brand is the most valuable business asset you will ever own.

CLICK HERE to tap into Kim's successful real-world experience to turn your brand into a billion dollar asset.