Key Associations of a Brand
by Kim Lavine
When you sell your company for $100 Million, it's the brand and all its associations the buyer will buy, so get it right, right from the beginning.
The importance of Typeface
The typeface you select can communicate a lot about your image. You can find hundreds of free typefaces available to download on the internet, or you can purchase the newest and best.
Tagline
A very short advertising slogan or sentence pitch summarizing your brand.
Business Cards
These can be had very cheaply. Order a lot; you can give hundreds away at one tradeshow alone. Don’t use the free ones you can get on the internet.
Letterhead
Invest in some quality letterhead if you want to be taken seriously.
Clip art
You can find tons of images on the web to use for your company logo. I wouldn’t recommend using this if you have any hopes of your company having a national presence.
Intellectual Property like logos, taglines, typefaces and PMS colors are the most valuable assets your company will ever own so get it right, right from the beginning with our Design Services.
An excerpt from the critically-acclaimed bestselling book Mommy Millionaire. CLICK HERE to read more or buy the newly-updated Platinum Edition.
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One sale into one national retail chain could be worth millions of dollars alone, so do not skimp on a quality Sell Sheet. CLICK HERE to get a design quote from our team of successful design professionals.
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