Press Kits

by Kim Lavine

I made millions in retail sales before I got famous for making millions in retail sales, and I never paid a dollar of advertising, swag promotion or publicists. You can do it too, and it all starts with a PRESS KIT that makes a promise to the media they can't refuse.

What is a Press Kit?

A Press Kit is composed of the following key elements:

Press Kit Cover

Keep it simple and focused on your brand key associations. It should be something you can make and assemble using supllies you can buy at any office supply store. Make sure to feature your Product Name and Tagline.

Press Release

A copy of your latest Press Release, and all subsequent Press Releases inside, with all your relevant contact information.

Press Clippings

Tear pages or Press Releases listing any local or national press you've received, including the date, source, and copy of the link or article.

Line Sheet

Make sure you include a Line Sheet or Order Form so people can contact you to order product, or the press can get an overview of your product line.

More...

Effective Press Kits compelling answer the questions Who, What, When, Where and Why--especially Why.

CLICK HERE to see examples of our PRESS KIT Design Work

Contact Our Design Team

One sale into one national retail chain could be worth millions of dollars alone, so do not skimp on a quality Sell Sheet. CLICK HERE to get a design quote from our team of successful design professionals.

Do You Have a Million Dollar Idea?

Break Down the Doors of Big Retail with Kim Lavine

Turn it into a Million Dollars with BREAK DOWN THE DOORS OF BIG RETAIL

Whether you're just looking to get started, or to raise a million dollars, you can save time and money by  taking advantage of the expertise I've developed at the cost of tens of thousands of dollars over the course of years to reach your personal dream of business success.

Brand Consulting

Your brand is the most valuable business asset you will ever own.

CLICK HERE to tap into Kim's successful real-world experience to turn your brand into a billion dollar asset.