Friday
Jul202012
Strategies for Effective Branding
What Works in the Marketplace and What Doesn’t. Find out here as I share lessons I learned at a QVC Product Search from a branding expert.
Brand Consulting
Your brand is the most valuable business asset you will ever own.I'm bringing everything I've learned taking products to millions of dollars in sales on the shelves of major retailers across the United States and Canada to help you turn your brand into a household name!
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Thursday
Jul192012
Branding: Crazy is Good
According to this Vice President of Brand Merchandising for QVC, it was better to come up with a completely novel, nonsensical brand name which explained nothing about the product but which ....
Wednesday
Jul182012
The Worst Brands in the Marketplace
Some of the biggest corporations in America were singled out for the worst branding strategies, which just goes to show you that even with unlimited cash and resources, you can still get things terribly wrong.
Tuesday
Jul172012
The Best Brands in the Marketplace
I was at a QVC Product Search and the subject of his discussion was branding: how to build one successfully, and how to achieve maximum equity in it. He began by showing us....
Thursday
May172012
Sell to Their Heart--Not Their Head
Rule #1 of good marketing collateral? Don’t say something when you can make them feel something. The surest way to a consumer’s wallet is through their heart, not their head.
Tuesday
May152012
What is ad copy or marketing collateral?
Ad copy or marketing collateral refers to any material you use to market your product or service with one purpose and one purpose alone: to drive revenues to your bottom line. Here's how...
Tuesday
May152012
Writing Ad Copy: What It Is and How To Do It
Two seconds: that's how long you have to catch the consumer's attention in the marketplace. Don't waste it by saying something boring. Here's how to not say something boring:
Wednesday
May092012
Corporate Culture: What is it?
Corporate Culture is a company’s distinctive personality, distinguished by its core values, work environment, and guiding principles.
Tuesday
May082012
Building your Corporate Culture
About this time, winter turned to spring, and I was selling dozens of Wuvits a week off the back of my truck. All those people who had gotten one for the holidays were starting to talk, and my reputation began to precede me.
Wednesday
Apr042012
Brand-Building 101: How to stand out in the marketplace
I had the brand, now I needed the name of the company. I went back to searching domain names on the Internet, and after many hits and misses, just started brainstorming ideas that would capture my corporate culture.
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